TikTok | Event Edits and Social
Programs: Premiere Pro, After Effects, Illustrator
Role: Video Editor, Motion Designer
As part of Global Brand Studio, I worked on a variety of social content for TikTok events, including behind-the-scenes footage and interviews. Below are some key events where I played a major role in editing and creative execution.
New York Fashion Week ‘23
For New York Fashion Week 2023, TikTok partnered with three creators to design full-sized outfits in their distinct styles. To showcase their creative process, I edited a series of videos in a popular CapCut-inspired format, incorporating dynamic animations and smooth transitions.
Edited videos showcasing three creators designing full-sized outfits in their unique styles.
Used CapCut-inspired edits with dynamic animations and smooth transitions.
Worked with inconsistent creator-submitted footage, supplementing missing content with stock visuals. One creator submitted footage last-minute over the weekend, requiring quick turnaround.
Maintained creative freedom while staying within event design guidelines.
Developed ASMR-style openings using fashion stock footage with layered sound effects (scissors cutting, zippers pulling, etc.).
Final videos were displayed on screens next to the designers’ outfits.
Cannes ‘24
For Cannes, I handled multiple social video edits featuring top TikTok creators. I worked on:
A behind-the-scenes video with Adrian Per, showcasing what he carries while traveling and how to create content on the go.
A promotional video with Jera, highlighting TikTok Symphony, a new feature for creators.
An internal Cannes recap video, a high-energy edit capturing key moments. A quick-cut, fun video with our host, Nurys, summarizing the event.