JWS | Podcast Elevation Project
Programs: Premiere Pro, After Effects, Illustrator
Role: Video Editor, Motion Designer
Year: 2020-2023
To align with Just Women’s Sports' (JWS) new style guide and elevate its brand across all platforms, the next focus was podcasts. JWS’ three flagship podcasts—Just Women’s Sports Podcast, Snacks, and NETLIFE—serve as major original content pieces and valuable sponsorship avenues. However, their online presence needed a refresh to maintain engagement and avoid creative stagnation.
Goals
Optimize podcast content for social-first platforms to drive engagement and visibility.
Differentiate each podcast’s visual identity while maintaining cohesion within the JWS brand.
Develop flexible templates for sponsored and non-sponsored content to streamline workflow.
JWS Podcast (later known as, The Players’ Pod)
Hosted by Kelley O’Hara, this podcast featured candid conversations with top female athletes. They needed me to update and refresh social media presence while retaining JWS branding. Originally launched as The Just Women’s Sports Podcast in July 2020, it was rebranded as The Players’ Pod in April 2022 using many of my original designs and animations as a base for the rebrand’s look. The podcast ran until August 2023.
What I Delivered
Developed video post templates for Instagram and YouTube, tailored for both sponsored and non-sponsored content.
Created guest teaser templates to highlight upcoming interviews.
Ensured brand consistency while evolving visuals to match the updated JWS identity.
Snacks
Hosted by Sam Mewis & Lynn Williams, Snacks was the go-to podcast for women's soccer, blending insights with humor. Initially launched with its own graphics, JWS brought me in to update the podcast’s visuals to feel more aligned with the evolving brand while preserving its casual, conversational tone. Debuted in April 2021 with their own graphics and my graphics package debuted in October 2021. The podcast ran until December 2023.
What I Delivered
Designed social templates for video clips, formatted for Instagram (stories, feed, reels) and YouTube.
Ensured a bold, fun, and engaging aesthetic that resonated with the soccer community.
Created sponsorship-ready versions for seamless monetization.
Netlife
Hosted by Dawn Staley, this podcast brought together influential figures from sports, politics, and pop culture. To launch this brand-new podcast, JWS brought me in to build the show’s design identity from scratch. It debuted in January 2022 with Lisa Leslie and wrapped up in March 2022 with Allen Iverson.
What I Delivered
Designed a custom podcast logo that integrated JWS branding.
Created dynamic intro animations for YouTube and social media.
Developed lower thirds and on-screen elements to enhance video production value.
Built layout designs for multi-guest episodes to accommodate different formats.
Results & Impact
Boosted social engagement across JWS' podcast content, with at least two shows gaining a strong online presence and building a dedicated social media following.
Streamlined brand consistency while keeping each show visually distinct.
More efficient content creation with flexible templates adaptable for sponsorships.
Final Thought: By elevating JWS' podcast visuals, I helped solidify their status as a leading voice in women's sports media while making their content more shareable, engaging, and sponsor-friendly.